the watsons are a creative collective based in new york. they exist to build lasting relationships between great brands and the people they benefit. while their focus is branding and design, they adopted the ‘creative collective’ moniker because when partners jennifer williams, paul orefice, and maggie monteith hung their shingle in 2003, they broke from the conventional agency model in which all clients paid for all services and created a core team of the best art directors, writers, and strategists they knew — with brilliant freelancers at the ready. their client roster is as diverse as it is deep, including grand central terminal, boston children’s hospital, whole foods market, and more. the watsons have won more than 60 creative awards—including three emmy nominations — and have been written up in the new york times, the wall street journal, paste, out to launch, brand new and the dieline. but their proudest accomplishment is the fact that more than 90% of their growth has come from client referrals, with the most commonly expressed sentiment being “the watsons just get us”.as avid theater lovers, the watsons are thrilled to partner with working theater in support of their mission.